ABOUT URBAN DHARA
Urban Dhara is all about handmade exquisites; artisanal sarees and blouses, avant-garde dresses and accessories with Indian roots.
We are passionate about creating clothing & accessories with contemporary design using traditional techniques with a 'glocal' appeal. Pieces that will be worn and cherished.
At Urban Dhara, we celebrate traditional artisan skills and create products using time-honoured methods for handcrafting; products with deep-rooted Indian soul and glocal aesthetic appeal. Each piece of Urban Dhara is created with love, care and honesty.
We draw inspiration from urban habitat, and the word 'Dhara' is colloquial for thread that is used by craftsman and symbolises strength and intricacy that flows constantly, unbroken like a stream.
When you shop at Urban Dhara, you are contributing towards the livelihood of an artisan.
The Tailorbird which is our logo is another source of inspiration. The Tailorbird represents patience and tenacity, a philosophy that we have imbibed. They take intricate workmanship to the next level and they get their name from the way their nests are woven. The edges of a large leaf are pierced and sewn with plant fibre or spider silk. This forms a cradle in which the actual nest is created. Now, that is nature by design and this extends into our design ideology.